Landing Page Redesign for a Performance Marketing Agency
Timeline - Upwork
1 Hour Design Challenge
ROL
UX/UI Designer
Tools
Figma + AI
year
2026
Project Description
The redesign improves clarity, perceived value, trust, and visual impact while keeping the original messaging and direct-response structure intact
Context
The test involved redesigning a hero section while maintaining the exact same original copy, with the freedom to modify visual direction, typography, colors, and composition.
The goal was to improve brand perception and conversion rates for Meta Ads campaigns targeting wellness brands.
Improved Visual Hierarchy
The layout was reorganized to give greater prominence to the headline and the CTA using better contrast, spacing and typographic scale.
Stronger Premium Positioningo
The visual direction was redesigned using an aesthetic closer to modern DTC wellness brands, incorporating dark contrasts and more memorable visual elements.
Better Content Balance
The visual elements were redistributed to improve scanning, reduce visual density, and create a clearer and more organized composition.
Final Result
The proposal kept the original message intact while improving visual clarity, premium feel, and overall structure of the hero section.
